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July 2013

One of my biggest pet peeves with Facebook is the fact that their insights weren’t great. Many frequently asked client questions weren’t covered by Facebook Insights and a 3rd party tool was needed. To my delight, I received a prompt to check out the new Facebook Insights and so far I am very happy.  The new dashboard is broken up into four main sections: Overview, Page, Posts and People. Let's take a deeper look at each of these Overview This section gives you a 7 day snapshot of your page’s performance. Similar to the old Insights you can see overall page Likes, Reach and Engagement. Here you can also check out the performance of your 5 most recent posts detailed with stats about Reach, Post Clicks, Likes, Comments and Shares. The Overview section is pretty straight forward and features a more visually attractive layout. Page The Page section is filled with information about how your fan base has grown and how people are connecting with your Page. There is a ton of great information that is divided into 3 parts: Page Likes, Post Reach and Page Visits. Page Likes – Here you will find information about your Page’s Likes including total Likes, Net Likes and Where Your

Google Analytics API enables marketers and developers to experiment and build new tools powered by Google Analytics. Over the past year, they have listened to our feedback and made improvements to the API such as expanding data points available and integrating with Apps Script. Google says that it's goal is to provide the most flexible and useful Analytics API on the web enabling you to do everything from build great apps to automate / expedite busywork. Today, we’re excited about the launch of an API for Content Experiments — a new tool for easily testing site content with programmatic optimization to achieve Analytics objectives. This API makes Google Analytics a full-blown A/B testing platform where developers of all types can leverage the power of Google Analytics to run their experiments. By utilizing the multi-armed bandit approach, you can maximize results by efficiently determining which assets on your site perform best to offer an improved experience for users. Multi-armed bandit experiments are powerful and efficient tools and with the new Content Experiments API, you can get even more from them. The Content Experiments API allows you to pick and choose from all the testing functionality Google Analytics has to offer and to combine