Connecting People to Technology
Our relationship with Microsoft dates back to 2013.
We’ve supplied close on 50 videos to them, for everything from launches to product explainers and social media pieces.
These videos were across different business units and territories throughout the world.
Client
Microsoft
Year
2013-2017
Services
Creative Direction // Art Direction // Cinematography // Post-Production // Animation // Photography
Client
Microsoft
Year
2013-2017
Services
Creative Direction // Art Direction // Cinematography // Post-Production // Animation // Photography
Officeless Guy
We recruited our very own Officeless Guy to go around the country and educate consumers on how to move from Desktop to the Cloud using Microsoft's new Office 365 offering.
Windows 10 Launch Event
The AIPX team shot and edited a highlight video from the Windows 10 Launch event that went live on the same day as the event - The same day that Windows 10 lunched globally.
We worked onsite with videographers, photographers and editors to sytematically capture, transfer & log and edit the video which was exported and uploaded as the clock struck midnight to announce the launch of Windows 10.
Gym of the Future
A partnership between Microsoft and Virgin Active showed how a gym underpinned by the latest technology could improve the lives of gym-goers and personal trainers to take personalisation to the next level
XP End of Life #GetOverIt
We helped Microsoft announce the end-of-life support for Windows XP through a series of videos that made the message clear #GetOverIt and #GetToModern.
The campaign saw us host a wake in honour of Windows XP where media and resellers could attend and see what the future of Windows held for them.
Microsoft 4 Afrika
Microsoft launched the 4Afrika Initiative in 2013, with the aim to unlock and accelerate Africa’s potential to create technology not only for the continent, but for the world. The 4Afrika Initiative was launched to help Africa become a cloud-forward continent and to accelerate Africa’s economic growth and competitiveness.
Their mission was to build strategic partnerships that create enabling environments for technology-based business and innovation to thrive.
Today, Microsoft 4Afrika continues to invest in Africa, working alongside start-ups, partners, small-to-medium enterprises, governments and youth, with a focus on delivering affordable access to the internet, developing skilled workforces and investing in local technology solutions.