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fathers day Tag

There is nothing wrong with brands celebrating holidays, but when you are celebrating holidays simply because they exist, it’s time to re-consider your marketing strategy. Father’s Day has just gone by, and obviously your social media manager was scrambling around to find a cheesy image of a father and a son walking on the beach. Your brand makes knitting needles, so it went something like “Fathers are what make a close knit family”. Cute. But how many consumers see that on their feed and want to go out and buy your knitting needles? Lets take this further, you are a consumer and for whatever reason you enjoy crocheting (that’s a kind of knitting right?) so you see this post and what do you think? Im guessing you are just bored by the 2861763162316 father’s day posts you have already seen on your feed, or if you do engage with it, it just feels kind of flat. That indifference is because you know intrinsically that it is being done, just because. It means nothing. It stands for nothing. All it means is you have less data now. SEE SOME CAUTIONARY TALES HERE: http://www.inc.com/will-yakowicz/the-top-social-media-fails-2015.html So how do you create the kind of content that capitalises on