Top Companies Rocking Social Media
Companies Rocking Social Media
It seems like social media is everywhere, and every marketer is clamoring to get in the game. And it’s no surprise why: the time most global consumers spend on social media has grown over 250% in just the past two years. Therefore it is becoming more and more evident that companies must engage with individuals on these multiple channels. The difficulty now is that one company may have to maintain and engage its audience on three, four, five, or even more social networks at once. This can be a daunting task if you aren’t a so-called social media expert.
But that doesn’t mean you simply ignore social media. According to Gartner, the forecast for global social media revenue will be 29 billion by 2015. Clearly there’s value to being present, and effectively using, these platforms.
Rocking it on Facebook.
Aside from having great engagement with it’s businesses, Square does a wonderful job featuring its new products and businesses using their readers.
With a heft 17 million likes, it’s no secret that Amazon has a popular Facebook page. One nice thing about Amazon is that they love to engage their fans with interesting questions and visual content that link to relevant products on their website.
One thing you’ll notice about all of these examples is that they each have their customized profile images and cover photos. GoDaddy has a nicely branded set of images that are directed connected with their company name.
Who doesn’t love a great looking electric car? Tesla has a fun and engaging routine that keeps its fans entertained. The Friday Photo features a nice image of a Tesla vehicle with a variety of drivers. Last Friday was a baby called little Evie and the image asked for a caption from its fans.
I personally love the cartoonish images that Dropbox uses to represent its brand. Aside from posting informative videos, Dropbox also posts links to its APIs and other helpful services that fans can utilize.
Rocking it on Twitter.
With almost half a million followers, HTC does a great job at keeping up with replies, retweets, and hash-tagging. The background features a nice set of images that focus on their latest product.
2. THE NEW YORKER
We really enjoy the background image for this Twitter account. The New Yorker shares a variety of quotes, articles, and media that its followers can easily consume and share
3. GO MEDIA
One format that Go Media shares well is videos. They post often and interact well with their followers. The collage of images for the background is a great addition to the overall look of the Twitter page.
4. ROLLING STONES
Rolling Stone has a very effective way of including links in almost every single tweet they send. This will always give followers something to engage in.
Not only does Quiyk deliver to a very particular audience of Quiddich fans, they do so in a very effective way. The links shown off in their background image make it much easier for followers to check out their other networks.
Rocking it on Pinterest.
1. THE PERFECT PALETTE
They have a variety of great boards in an assortment of colors and are visually appealing to its followers. With Pinterest being very heavy on visual content, it helps to have a set of pleasently colored images and products to feature.
2. APARTMENT THERAPY
They feature a number of great pin boards that span from tutorials to pet themed pins. With over 26 boards about apartment life, they’ve got what their followers need.
3. WHOLE FOODS MARKET
Food tends to do great on Pinterest. People just love to repin tasty images. Whole Foods offers just that.
4. WEST ELM
Colors are always a great indicator of something visually appealing to follow on Pinterest. Although that is not always the case, with design companies it usually is. West Elm has a nice set up of board categorized by colors and patterns.
Mashable has a pin board for almost everything you might want. They provide their followers with a number of interesting categories to keep them pinning.
Rocking it on Linkedin.
1. TWITTER CAREERS
A big focus of companies using LinkedIn is to use it as a recruiting tool. Twitter does just that with its neatly placed career banner.
Adobe always does a great job at showing off the power of their design tools. This banner is no different. The company keeps the public informed on new products, events, and updates about Adobe.
Starbucks features a number of helpful articles about retail related companies and keeps its followers current on how the company is progressing.
With all the latest developments happening at Microsoft, the company has been doing a great job at keeping its profile up-todate. It features helpful articles and news about its current products.
GE’s recent updates focus on the ever changing world of technology. They company keeps relevant and interesting articles in their LinkedIn company stream.
Rocking it on Google +.
1. MOTOROLA MOBILITY
They focus on posting an assortment of visual content targeted at building product awareness. They have been consistently promoting their latest products and newest features.
2. AUDI INTERNATIONAL
Audi takes advantage of the large screen real estate by using a well branded cover image. They also keep their circles entertained with images, videos, and interesting articles about the company.
3. PENCILS AND PROMISE
With almost 150,000 followers, Pencils of Promise has done an amazign job of engaging its fan base. Although their cover image could use some much needed branding, the quality of their posts keeps people happy and coming back for more.
The company has a great way of showcasing the lastest fashion trends and deals from H&M. They cover everything from fashion week to street fashion.
5. STOP HUNGER
As we mentioned before, nonprofit usually lack the time or resources to maintain their social networks. Stop Hunger Now has defintely taken the time to properly brand and share with its small, but growing G+ fans.