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smm-hire

We’re looking for a Social Media Manager

What we want

Experience – first and foremost. A Social Media Manager who can plan, execute and nurture brand relationships across various social platforms for an array of Apex Media clients, working in a cross-functional team.

Who you are

A specialist. Seriously. We’re a team of T-shaped storytellers and communicators, who shift between the content, creative and strategic space. We’re looking for someone to dip in and share strategic recommendations, but whose POV is focused on social media, paid and analytics – with an eye to campaigns and the long-term commitment of community management. You must have experience working in a digital agency or editorial space, and must be proficient in the paid/online advertising space (Twitter, Facebook, Ad Words and YouTube).

What you will do

  • Work independently and with the content and creative team
  • Develop social media strategy, editorial planning and calendars alongside the content team for roll out on social media across a range of campaigns and clients
  • Plan and buy Twitter, Facebook and YouTube ads
  • Build and maintain relationships with key influencers, manage as required in a long-term or on a campaigns basis
  • Launch and maintain brand presences on key social media platforms as and when required
  • Co-develop content ideas for social channels
  • Monitor, analyse, manage and report on social media activity using different analytics tools, such as Google Analytics, Hootsuite, Radian6, and others.
  • Work closely with the Managing Partners to continuously ensure best practice within the agency and build out the social department.

If this sounds like your kind of job, we look forward to hearing from you. Please send a cv and covering letter (or link – it is 2016 after all) to work@apexmedia.co.za

Content-marketing

7 Thoughts That Will Change Your Content Marketing Strategy

1. Take “best of breed” seriously

Ninety-nine percent of companies don’t do this. In my third book, Epic Content Marketing, I talk about six principles that are essential to epic content marketing. The sixth, and perhaps most important, is setting a goal/mission to be the “best of breed” informational provider for your industry niche — i.e., to truly be the leading informational resource for your industry.

This is critical to making content marketing work for you. If your content marketing isn’t eagerly anticipated and truly necessary, at some point, your audience will see through the façade and ignore you.

Ask yourself this: If your content marketing disappeared from the planet, would anyone miss it?

If no one would miss your information, you’ve got work to do. Start by setting your goal, then set up the processes and invest in the people you need to reach that goal.

2. Go 6 months without mentioning your product

When I was doing research for the book, I compared CMI’s informational/educational posts to posts that mentioned our products and/or services. The posts that talked about us received about 25 percent of the total unique visitors that a regular, educational post did. At the same time, we received virtually no additional subscribers on our sales-related posts, while our regular posts brought in between 35 and 75 subscribers.

The point is this: The more you talk about yourself, the more you’ll negatively impact your content marketing efforts. Keep the offers outside the content, and watch your program flourish.

3. Follow the “3-legged-stool” model

Almost every successful media company in the world leverages the “3-Legged-Stool” model: creating content for digital, print (print magazine or newsletter), and in-person (customer event or series of customer meetings). I believe that if your brand doesn’t leverage all three channels in a meaningful way, you cannot truly be an industry-leading informational source.

Beyond that, there is a huge opportunity in leveraging print channels, specifically. Just think of it like the value of a trade show where all your customers are in attendance, but none of your competition showed up. That’s the value print content marketing currently represents. I smell opportunity.

4. Leverage native advertising while you can

In a recent LinkedIn native advertising post, I wrote the following:

Publishers are using native to survive and grow. Brands are using native to steal audience from the publisher. It’s that simple.

I’m not sure how long publishers in your industry will offer native advertising opportunities. If I’m a brand, I’m going to want to go all-in on leveraging native to steal as much audience as possible. Look into it.

5. Forget real-time marketing

Some of the real-time marketing examples surrounding the tragic death of Robin Williams will make you sick to your stomach. Brands and publishers alike are tripping over themselves to leverage breaking news for business gain.

The only situation in which you should be considering real-time marketing is if your content marketing strategy is near perfect. Only then will you be well prepared enough to tackle the risks of real-time (and reap the potential rewards).

Focus on consistent, valuable information… become the expert… get the process in place… be patient.

6. Kill a channel

Here’s a publishing truth: It’s likely that, with each new channel you add to your content marketing plan, the other channels you are already using will take a small hit in quality and focus. I’ve seen this time and again as our concentration goes wider and our relevance gets broader.

I’d like to challenge you to kill a channel (or two) and put a renewed focus on the channels that are most worthy of your time and attention. Be amazing: Be great at distributing content through three channels; use another three to heavily promote that content; and forget the rest… at least for a while. Then check the results.

7. Begin with the end in mind

If you’ve read Stephen Covey’s long-time best-selling book, The Seven Habits of Highly Effective People, you’ll recognize this one as the second habit: Begin with the End in Mind. In Covey’s words:

It focuses on what you want to be and do. It is your plan for success. It reaffirms who you are, puts your goals in focus, and moves your ideas into the real world.

If you don’t know what you want to be, in terms of your content marketing, when you grow up, how will you know if you are on the right path?

Things to do:

  • Create your content marketing mission statement.
  • Set a subscriber goal for your content.
  • Decide what you ultimately want subscribers to do.
  • Answer the question, “How Will We Know We Are Succeeding?“

Do you have a major issue that is driving your success, or stopping you from succeeding? Please let me know in the comments below.
Want more insight on how to manage today’s biggest content marketing challenges? Sign up for the Content Marketing Institute Online Training and Certification program. Access over 35 courses, taught by experts from Google, Mashable, SAP, and more.

We’re Hiring – Project Lead



We are looking for a senior level Project Lead with a strong understanding of digital media, target audiences, creative ideation and implementation while meeting customer KPI’s to help drive social media accounts with strong conceptual content. This person will be the face of a company, managing communications in both directions. This digital-savvy employee is responsible for all communications, social media, events, and content creation, among other things.

It’s a Web 2.0 communications role, incorporating online tools and in-person networking to create relationships and ultimately build the company’s brand, both online and off.
While every day as a Community Manager is different, this is what the role’s responsibilities may include:

Here is what you have to do: Accomplish project objectives by planning, executing evaluating and reporting account activities related to Digital Content Marketing.

Sr. Project Lead Job Duties:

  • Achieves operational objectives by contributing information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality, and customer-service standards; resolving problems; completing audits; identifying trends; determining system improvements; implementing change.
  • Meets financial objectives by forecasting requirements; preparing a budget; scheduling expenditures; analysing variances; initiating corrective actions and basic reporting.
  • Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organisations.
  • Enhances department and organisation reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
  • Develop and implement social content strategies including calendars, spend, creative, copywriting and reporting
  • Monitor Trends in Social Media, the business vertical and Content Marketing.
  • Support existing teams and help drive deliverables.
  • Deliver high quality campaign that are well executed in line with agreed plans, including liaison between teams.
  • Add value to the clients business by identifying opportunities to improve current practices, creative work and campaign performance.
  • Help ApexMedia to grow our business by identifying opportunities within existing clients business.
  • Daily monitoring of the social community providing reporting and suggested enhancements to the strategy.

Soft Skills: Developing Budgets,, Supervision, Staffing (Basic), Project Management, Management Proficiency, Process Improvement, Tracking Budget Expenses, Self-Development, Planning, Performance Management, Detail Orientated, Communication and Remote Team Management

Technical Skills: Brand Theory and Ethos, Content Development and Implementation, Photographic Ability, Design Skills, Visual Communication, Strong Writing Ability and a solid understanding of Social Media Best Practice.

This is what we are looking for in:

  • Related tertiary qualification essential (Marketing/Visual Communication Preferable)
  • Minimum 2-5 years experience in an account management role within an agency essential
  • Min 2years people management and extended team building experience preferable
  • Real passion for digital and content marketing
  • Ability to think strategically and commercially
  • ability to review campaign results and understand real return on investment, as well as suggest improvements
  • Deep understanding of all communications disciplines – BTL, ATL and TTL
  • Understanding of new technology and the application of it to the creative process.

4 Steps to Audit Online Content After Hummingbird and “Not Provided”

CMI readers know that it’s possible to measure the effectiveness of content marketing efforts without keyword data — something we’ve had since 2011 to think about — but it shouldn’t just be a case of damage limitation for people who work with web analytics.

For content marketers, the removal of keyword data from Google represents a huge opportunity to overhaul the way we report on our online content. With this opportunity in mind, now is the perfect time for a content audit.

Hummingbird and the opportunities for content marketers

It’s no longer possible to trace a significant drop in traffic back to the loss of a certain keyword using analytics, so many businesses are adapting by rank-checking a greater number of keywords on a regular basis. It goes without saying that a drop in rankings is likely to cause a drop in traffic to your online content.

Combined with connotations of the Hummingbird algorithm update, which helps Google understand what its users are looking for without relying on what keywords they are using to search, “Not Provided” means digital marketers must learn to live without keyword data.

However, whether we deal directly with search engines or not, content marketers have never really been as interested in keywords as the SEO industry — which is why now is our time to shine. Finally we’re in agreement that how we’re finding content is less important than what we’re actually finding.

The need for a content audit

Although publishers check Google rankings of hundreds — or even thousands — of keywords each day, it’s how our content is performing that interests us. Tracking the performance of all these keywords without understanding the contents of the pages that rank for them means we’re selling ourselves short.

A CMI post from Chris Moritz demonstrated a great way to create a content inventory, which includes populating a spreadsheet with all of your content and detailing actions to take in relation to that content.

Compiling a report of all URLs on a website can be a mammoth task, though. Typically the number of pages that actually make up your site dwarfs the number of pages you’ll remember ever putting live – most sites have many stakeholders, plus Google has a frustrating tendency to invent duplicate pages. (Try using Screaming Frog to crawl your website; set the spider to look for what Googlebots looks for, and watch it compile a list of pages you never knew existed — the results will probably astonish you.) You can export a list of pages to a spreadsheet directly from Screaming Frog’s spider, including meta data, and even the number of words on each page. Creating an inventory from all these pages can take an extraordinarily large amount of time for a large site, and although it’s absolutely necessary, it’s also extremely inefficient.

A content audit is intended to identify “low hanging fruit,” so auditing a sample of pages is the most efficient way to do this. If you’ve undertaken any kind of keyword research, you’ll already have identified the pages that will provide you with the biggest opportunities.

How to audit content without keywords
keyword

1. Check which pages rank best for your target keywords

We’re looking to influence ranking pages, so the first step is to find out which pages are ranking most strongly for your chosen keyword set. We employ our own purpose-built rank checking software, but the Rank Tracker tool on Moz.com can do this for you, as well. It also provides a useful look at whether the ranking for your page has changed recently.

Choose your keywords and Moz will track their rank in Google along with the URL that appears — you can also search for keywords manually: check rank for keyword The results can then be exported to Excel directly from the Moz tools in CSV format: keyword rankings results It’s best to format the results as a table — this makes them easy to categorize and easier to filter for certain content types: keyword ranking results table
kpi

2. Choose your KPIs

We need to measure how well our content is performing, and SEO professionals have long since learned that gauging how much Google likes our pages without looking at what users want is a recipe for disaster. In 2014, the search engines are rewarding sites that create rewarding experiences for users (rather than those that just pander to their algorithms), so incorporating engagement metrics such as page views, bounce rates, and exit percentages can provide a good indication of how useful the page actually is. For example, pages that rank well but have a huge bounce rate aren’t likely to rank well for long, so now is the time to do something about it.

The example below shows the bare minimum of metrics:

example of bare minimum metricsData such as pageviews, bounce rate and exit percentage can be easily exported from Google Analytics, and used to populate a table of ranking URLs by employing VLOOKUP (John Doherty created a useful guide on how to do this). However, to populate the rest of your table, you’re going to have to look through the pages manually (see Point 3, below).

Marking down the content type is extremely useful for trend spotting and allows us to scale our audit further, looking specifically at blog content, product pages, etc., by applying filters. In some circumstances a content marketer may only have influence over certain sections of the site (with the other page types falling under another department’s remit). Including conversion rates is also a good idea, if that’s something you can track through your analytics software. If a page isn’t driving sales, you’ll want to know why.
big-data

3. Dig into the data

Using marketing automation whenever possible is a good idea, but when auditing content, machines can only tell you what isn’t working and, at best, give you a vague idea of why. If you’re using a tool like Screaming Frog to crawl your site and get a list of pages, it’s easy to export information around meta data (e.g., are your title tags too short; are your titles missing, etc.) and the amount of content on a page (potentially a large margin of error, especially if your site has to contain things like disclaimers on product pages). However, the best way to work out what a user would do on a page is to have a look yourself. Google softened its Panda algorithm because only a real person can decide how useful a piece of content is — bounce rates and exit percentages might tell you that your content isn’t as useful as it could be, but to find out how to improve it you’ll have to read it. Look out for:

Titles that do not accurately describe the content
Obvious stock photography and low-quality images (Google may take action against sites that are over-using stock photos because users just aren’t buying them as authentic)
Broken links
Weak calls to action (are you telling users where they need to go next?)
priority

4. Prioritize your actions

A comprehensive catalog of your pages — and recommended actions to take with them — is the aim of the exercise, but this can be a daunting task. Here’s where the “content types” field can come in handy. Look for patterns — it may be that you find the descriptions on your e-commerce product pages are duplicated, for example — and make changes to sections of your site based on how damaging they’re likely to be on your rankings and conversion rates. This could be an extensive task, like rewriting all your product descriptions, or it could be relatively minor edits like changing headlines.

Pages with too little content or content that’s duplicated across your site should be your priority for optimization, as these are less likely to be included in Google’s search results. Make a judgment call: If you think the pages could add value they will require rewriting, whereas old pages that aren’t relevant anymore should just be removed.

If you have even just a few pieces of duplicate content, they can damage the rankings of your entire website. Of course, you wouldn’t create duplicate pages on purpose, but that doesn’t mean they’re not there. These things have a habit of creating themselves, or being left around by other people!

Labeling pages to be deleted is straightforward — it can be as simple as highlighting spreadsheet cells in red. Depending on the complexity of your site, you might want to use a key, coloring pages to remove in red, pages to be redirected and consolidated in orange, etc., for example. A huge advantage of using a spreadsheet to track your content assets is that this process is completely bespoke (for sites with multiple stakeholders, it may be most useful to create an additional column and mark pages with remove/keep). This way, pages that aren’t yours to remove can be quickly and easily filtered out, leaving you with a much more actionable data set (and a shorter to-do list!)

Additional considerations

Don‘t worry about links: It might seem strange that a content audit intended to enhance the SEO value of your site is extolling the virtues of ignoring your backlink profile. But this profile is not a reliable indicator of how well a page will perform in Google’s search results, and it definitely doesn’t indicate how users will feel about it.

Your page will need some links, but if your page already has enough links to rank in the top five, it has enough links to rank at the top. If your content provides the definitive experience on a topic, backlinks may come naturally; and either way, your priority should be to ensure that your website is in the best possible position to capture sales or leads from the traffic that is reaching you. Once you’ve sorted this out, then you should start to think about link building.

Do something about high bounce rates: Pages with high bounce rates don’t necessarily need everything and the kitchen sink thrown at them. It could just be that you’re displaying the wrong page to users. For example, users searching for “gift ideas” and landing on your e-commerce site probably don’t want to be greeted with a page of product listings (if they want to randomly select a gift, they can browse Amazon at their leisure). Rather, “ideas” keywords show that users are looking for insight. Consider creating resources to target those keywords. A list of what’s hot on your site might be enough. It’s data you’ve already got!

Don‘t panic: If you’re tracking 2,000 keywords, that doesn’t necessarily mean that you’ll have to look through 2,000 pages when you scale a content audit in this way. One page may be relevant for more than one term, and I would advise against creating a separate page for every single term you want to target. If you do have pages that serve a very similar function, consider combining them, as this will likely provide a much better user experience. Simply move copy across in your CMS, ensuring that you implement 301 permanent redirects from the old version to the new — the last thing you want to do as part of your content audit is to create brand new duplicate pages!

As marketers, we have to ensure that everything our brands are displaying to customers is of the highest possible quality if we’re to sell our services. Google has made it possible for those customers to easily find things we’d forgotten we ever created; a content audit is necessary to remind us how much we still rely on those things. In many cases we report on how customers are interacting with them on a monthly, weekly or even daily basis. Directly influencing ranking pages through content strategy ensures that the keywords we’re reporting on are performing as well as possible. It’s not manipulating the figures; it’s improving the value of the pages we’ve already identified as valuable.

Network Improvement & Upgrades

We’re happy to share some great news with you – Apex is growing and expanding!

As a part of our many months of hard work to harden our network, improve stability, and strengthen our systems overall we’ve chosen to move into some new state-of-the-art data centers. This move so far has provided additional stability and redundancy for our customers and our network. As a part of these improvements we will be shutting down our server in the Los Angeles Airport adjacent (LAX) data center where your site is currently hosted.

Your site will be migrated into our newest data center (located in the US – East Region, in Ashburn, Virginia) within about a week starting from December 7th. During the move you should not experience ANY interruption in service with one exception! If you have third party DNS (your domain does not point to our nameservers) or other services that connect to your domain via the IP address, we will need to update those outside records to match yours.

Once the move has completed, we will notify you via email, Facebook & Twitter and here on our news.

We are very happy to share this great news with you – it will only mean a better and more reliable experience for you.

Should you have any questions or concerns please comment on this message with the details.

Thank you for your continued support!

Jaun-Claude Pienaar Interview on ChaiFM

Apex Multimedia recently had the privilege of being interviewed by Bryan Isakow of ChaiFM.

Bryan conducts a weekly interview with young South African entrepreneurs, focusing on artistic, creative careers.

He asked our MD, Jaun, a few questions about Apex Media, what we do and where we are going.

Jaun describes Apex Media as a full-service digital agency.

“We handle everything to do with online advertising. From strategy all the way through to execution and reporting on that.”

Asked about his motivation for starting the company, Jaun explains that he studied music for three years and opened a recording studio. He then decided to expand his horizons and employed a developer.

Although clean, neat and accessible Web sites are what he prefers, Jaun maintains that it all depends on what you want to achieve. Web sites must be tailored to the concept of the product or service and the demographic it intends to reach. “It depends what you’re trying to communicate,” he says.

Jaun believes the future of Web development in South Africa lies in mobile and social media. Social media is under-utilised locally and is great for generating hype. However, people must closely monitor content and comments on both social media and Web pages or blogs.

How can people get into Web site development? “You have to have a passion and want to push what’s right. What is great today is not necessarily any good tomorrow.”
Jaun recommends that people who are interested in Web development explore free sources of information, such as Google, before embarking on a formal course at a university or college.

So where to from here? What does the future hold for Apex Media?

“We are going forward, pushing what is right and taking one day at a time.”

Tune into ChaiFM (101.9FM) and catch That Show with Bryan Isakow every Wednesday from 9pm to 10pm, or visit the ChaiFM Web site at www.chaifm.com.

Listen To The Interview Here

Apex Turns 2

We’re Turning 2

And Giving Something To You

We are giving away a website design, development & hosting to the value of R25 000 to celebrate our 2nd birthday. Tell us why you should have an Apex website and win, its our way of getting you in on the celebration.

The “Rules”

Like, Share & Comment on our facebook pic telling us why you should pick your project. Make it exciting, challenging or just for a good cause.

We Pick The Winner

There is no random winner by a computer here, we’re picking the winner based on motivation. We want to do something that gets us excited, thinking and moving on more than a business level. Let us know your cause, your “next-big-thing” idea or simply why you think you deserve an Apex built website.

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