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January 2014

[subtitle]How to Focus Your SEO Efforts for Maximum Visibility in 2014 [/subtitle] How Search Engines Work Any time you search for something online, you are almost instantly presented with a list of (mostly) relevant results from all over the web. Somehow, search engines are able find the web pages that match your specific queries. How do they do this?! And – more importantly – how can optimizing for search engines still play a role in helping your business get found? In the simplest terms, you can think of searching the web as looking in a very large book with a very, very impressive index. This index tells you exactly where everything is located. When you perform a search, programs check against the index to determine the most relevant search results, as well as the order (or “rank”) in which they will appear and be returned to you. What Is SEO? SEO refers to techniques that help your website rank higher in organic (or “natural”) search results, thus making your website more visible to people who are looking for your brand, your product, or your service via search engines like Google, Bing, and Yahoo. Over the years, the recipe for ranking success has included things like title tags, meta descriptions, keyword