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June 2013

[h2a]Chapter 1[/h2a] If you downloaded this guide, you probably know you have some work to do when it comes to mastering your “networking” technique. Don’t worry -- you’re not alone. Starting a conversation with someone through a computer screen? Sure, no problem — you can handle that. Walking into a room of crowded people, walking up to a stranger, and starting an intriguing conversation? No, no, no, no — you’d definitely rather stand in the corner by the snack table and pretend to be ridiculously busy on your iPhone so no one will attempt talking to you, but that’d be a waste of the registration fees you already paid. So what do you do? Stand on the side and picture everyone in their underwear? Let’s be honest — that’s a little weird and will probably actually make you more uncomfortable. There really is no need to get so worked up, we promise. All you need to do is follow these simple tips and tricks about what to do before, during, and after your networking event, and you’ll be a networking pro in no time. [h1a]01. Preparing for the event [/h1a] LEVERAGE SOCIAL CHANNELS If you’re a marketer, you’re probably already great at making new connections on social

Hashtags are coming to Facebook to help users create better conversations Support for the controversial "topic organization system" was rumored in March and will roll out to a small percentage of users Today. Facebook will roll out hashtags to more users in the coming weeks. The social network wants to make it easier for users to find content already on Facebook, and functional hashtags are the first step. According to Facebook, many users already post hashtags anyway, so why not make them work. Hashtags will be both clickable and searchable, so, for example, topics like #Create or #JustSaying will now exist.     Hashtags from other services, such as Instagram and Twitter are clickable as well. Users will also be able to compose posts directly from a hashtag feed and search results. That could make adding real-time content to specific streams easier than before. Twitter user Chris Messina created the hashtag as we know it today in 2007. Twitter eventually adopted the system of organizing tweets around a certain subject into its API and its broader ecosystem. Since then, the hashtag has been adopted by other services, including Flickr, Tumblr, Google+ and even Facebook-owned Instagram. What do you think about Facebook's decision to finally embrace hashtags? Let us know in the comments. Image composition

Introduction: The failing promise of social. Stop thinking about social media as a business tool for a second. Think about how you use it. Think about how your friends, your coworkers, and your family use it. As a community, we use social media for amusement, for sharing, and for inclusion. We laugh at tweets from our favorite fictitious characters. We share moments, ideas, and thoughts that we hope to spread far and wide. We also participate in event hashtags, brand campaigns, and social chats. Chances are, you’ll find a data point that backs the legitimacy of every social media use-case mentioned. But as marketers, it’s time to understand that social media is not meant for one distinct use-case — it follows us through the entire marketing funnel. This top-to-bottom social relationship should be emblematic of a real, human relationships. While the infographic highlights the social media love story, this brief guide provides tactical approaches for sustaining that relationship at every marketing stage. It includes a one-page that should be handed to every social media stakeholder: your marketers, your sales reps, and your customer support reps. Social media flows through your entire company, involving each of these key players. The promise of social media was relationships. We’ve

Introduction We marketers talk a lot about growing the top of the funnel -- you know, getting as much traffic as possible to your website. So, how do you fill the top of your funnel so it’s practically overflowing? Time and again, social media and SEO take the inbound marketing cake. But for marketers with limited time and money, SEO and social media often become competing priorities. I mean, it’s not like you necessarily have all the resources in the world to throw your full weight behind SEO and social media. And the thing is, it’s usually better to do one thing well than two things, well, not well. So, what gets sacrificed -- SEO or social media -- if you only have the bandwidth to seriously dedicate resources to one or the other? which is the biggest lever you can pull? will seo have a stronger impact on building the top of your marketing funnel, or is social media the place to spend your time for maximum results? Let’s figure out what SEO and social media are good for, and where they fall a little short, so you can select which tactic is right for you when in a marketing resources